Our Story
- Beginnings
- Growth
- Endlessly Onward
- The Difference
- The Experience
Beginnings
Founded in 1985 by Assyrian immigrant husband and wife, Princess Jewelry began as a small shop in St. Paul, Minnesota’s Town Square, specializing in gold chains, bracelets, and gold initial jewelry. As our reputation for quality and craftsmanship grew, we opened a second location in Burnsville Center the following year, expanding into a full-service jewelry destination. Soon after, we continued our growth by opening a third location.
Growth
Princess Jewelry became known for its expertise in diamonds, bridal jewelry, and custom designs, working with the industry's top designers to help customers celebrate life’s most meaningful moments. In 1996, we embraced the future by launching our first website, WeddingBands.com, anticipating the rise of e-commerce. In January 2000, we relocated from Burnsville Center to a newly built location across the street, bringing together WeddingBands.com and Princess Jewelry under one roof.
Endlessly Onward
From the beginning, we have taken pride in offering exceptional service, using the finest ethically sourced materials, and exceeding expectations. Every purchase comes with our commitment to 100% customer satisfaction. Looking ahead, we continue our dedication to sustainability by using 100% recycled materials and minimizing waste.
The Princess Difference
We collaborate with the world's top designers and brands to craft each unique piece, ensuring every detail is carefully considered. Our skilled artisans bring jewelry to life with masterful attention to detail, creating pieces meant to last a lifetime. For custom rings, we make the process effortless—starting with your ideas and budget, we refine the design until it’s perfect. There are no design fees, and you won’t pay a single cent until you’re ready to place your order.
The Princess Experience
We're Here For You
Our appointments are relaxed, enjoyable, and personalized just for you. Whether you're celebrating a milestone or indulging in everyday luxury, we're here to guide you—helping you build your stack, find the perfect fit, and create a piece that's uniquely yours.
